She sold birthday cards to friends in college — eight years later, her Etsy shop hit six figures
3 min read · RealCase summary
Kirstie Wang enjoyed making birthday cards for friends in college, and at her roommates' suggestion opened an Etsy shop, A Jar of Pickles, that received its first orders within weeks.
She ran the shop "in the background" for eight years while working full-time in tech, before eventually transitioning to running it full-time.
The business grew to six figures in sales. "Don't let 'shiny object syndrome' zig-zag your attention so you finish 10% of 10 projects instead of 100% of one," Wang said.
Key takeaways
- ›Started by making birthday cards for college friends, then opened an Etsy shop at their suggestion
- ›Ran the shop 'in the background' for eight years while working a full-time tech job
- ›Grew it to six-figure annual sales, at which point she left her corporate job to run it full-time
Original source
Read the original (Entrepreneur)
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