A 34-Listing Etsy Shop Selling Digital Spreadsheets Hit $177,000 a Year
3 min read · RealCase summary
An Etsy seller built a shop around minimalist digital spreadsheets — budget planners, life planners, and individual budget trackers, with a couples' budget spreadsheet as the bestseller across multiple versions — pricing products at around $10 each.
Starting from a first sale on March 28, 2023, the shop racked up 1,229 sales across just 34 listings over 14 months, for roughly $177,000 in annual revenue (about $14,000 a month).
The seller built listings around clear, colorful product images, an "Is This Product for You?" comparison section to set buyer expectations up front, and careful keyword repetition across titles, the first 160 characters of descriptions, and tags. Since the products are digital, each sale after creation required minimal extra work beyond marketing and customer service.
Key takeaways
- ›Sells digital budgeting and life-planning spreadsheets priced around $10 each
- ›First sale came in March 2023; passed 19,000 total sales roughly 14 months later
- ›Kept the catalog to just 34 listings, relying on strong visuals and SEO-optimized titles instead of catalog size
Original source
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