He Ran an AI Headshot Business Alone From Bali — It Reportedly Cleared $100,000 in Its First Two Weeks
3 min read · RealCase summary
Danny Postma, who had previously sold his AI copywriting tool Headlime to Jasper in 2021, built an X following of roughly 95,000 by publicly sharing his revenue charts and experiments while running his ventures solo from Bali.
Within about 30 hours of Stable Diffusion's public release in August 2022, he launched ProfilePicture.ai and generated six figures in its first week. As the AI-avatar trend faded in late 2022, he noticed customers really wanted professional LinkedIn headshots, and in 2023 launched HeadshotPro with a narrow focus on corporate headshots -- then spent most of a year through 2024 refining output quality.
HeadshotPro now claims hundreds of thousands of customers and tens of millions of generated headshots, with estimated (unaudited) revenue over $300,000 a month, of which an affiliate program accounts for more than $50,000 monthly (15%-plus of revenue). Pricing is one-time packs at $29, $39, and $59 rather than subscriptions. Postma's stated strategy: "Narrow the promise until it is boring" -- moving from a trendy, broad product to a specific, practical one -- combined with programmatic SEO templated across locations and keywords.
Key takeaways
- ›Launched HeadshotPro in 2023 as a solo founder after an earlier AI avatar product lost traction
- ›Reportedly cleared $100,000 in revenue within the first two weeks of launch
- ›Has since reported reaching roughly $300,000 in monthly revenue, run entirely by one person
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