Two Founders Built a Honeymoon Registry Site — Five Years Later It Was Making 10 Times Its Starting Revenue
3 min read · RealCase summary
Ollie Rozdarz, a product designer, and Isuru, an engineer, founded the honeymoon registry platform Hitchd on Australia's Gold Coast in September 2016. The business grew to a consistent $10,000-plus a month by early 2021 after the COVID-19 pandemic hit hard in April 2020 -- with couples cancelling weddings -- before recovering starting in August 2020. Revenue now averages $22,500 a month, within a stated $15,000-$30,000 monthly range.
Growth came largely from SEO -- consistent blog posts targeting long-tail keywords, kept fresh with regular updates, which grew organic search traffic even as the site's domain authority slipped slightly -- and from product work: integrating PayPal, Venmo, and Cash App for payouts to remove friction, and rebuilding the core gift-creation feature from a blank form into pre-made templates similar to Canva's, which the founders call "one of those true, 10x improvements" for reducing churn. Conversion sits around 18% for paying users.
The business runs on a 93% gross margin, with an average product price of $333, took 210 days to build, and operates with zero employees beyond the two founders. "For people who aren't lucky enough to have a big social media following (like us), it's important to get in the rhythm of creating content and sticking with it," Rozdarz said, adding: "One hour per day spent on your business could lead to something life-changing over time."
Key takeaways
- ›Launched Hitchd, a honeymoon registry and cash-fund platform, in September 2016
- ›Started at $3,000 a month in revenue and grew it through SEO and product improvements
- ›Reached $15,000–$30,000 a month in revenue after about five years
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