She Launched an Etsy Shop on Maternity Leave — Now Digital Planners Bring In $10,000 a Month
3 min read · RealCase summary
Rachel Jimenez was working a 9-to-5 job in higher-education administration when she took an online course on selling digital products in 2019. Her daughter was born in May 2020, and she used her maternity leave to launch an Etsy shop selling downloadable products.
According to CNBC Make It, she researched demand with Pinterest Trends, Google Trends and the Etsy research tool eRank, looking for low-competition niches rather than crowded ones. Her catalog grew to include business templates, party games, budgeting templates and planners, including niche items such as ADHD planners, and she put heavy emphasis on polished listing images.
Building it took real hours: she spent six to eight hours a day developing and listing products at the start, with her husband taking on meals and chores and a housekeeper helping at home. At 36, the mother of two left her job to focus on the shop, which regularly brings in $10,000 a month or more.
Key takeaways
- ›Took an online course on selling digital products in 2019
- ›Launched during maternity leave after her daughter was born in May 2020
- ›Regularly earns $10,000 a month or more selling templates and planners
- ›Spent 6-8 hours a day building listings early on
Original source
Read the original (CNBC Make It via NBC Los Angeles)
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