He Read a Book About Selling Supplements Online — Four Years Later His Shopify Store Hit $10 Million
3 min read · RealCase summary
George Stoitzev opened his first Shopify store in 2013 after reading Tim Ferriss's The 4-Hour Workweek, initially aiming just to earn a consistent $100 a day online. "It took me four years to really make Shopify successful in 2017," he said.
The breakthrough came from identifying black charcoal peel-off face masks as a high-demand skincare product. Through dropshipping, "By the end of that year, I was making a million dollars a month through dropshipping before I even launched my own brand." He later built out an actual brand around the product rather than staying purely a dropshipper.
The store now generates $10 million a year, built on product research, digital marketing, and sales funnels. Noticing how disproportionately his top customers drove revenue later informed the direction of a software venture he built targeting high-value ecommerce brands.
Key takeaways
- ›Launched his first Shopify store in 2013 after reading The 4-Hour Workweek
- ›Built the business around a single product niche rather than a broad catalog
- ›Grew the one store to more than $10 million in revenue within four years
Original source
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