Sam Parr built a business newsletter from scratch and sold it to HubSpot for over $20 million
4 min read · RealCase summary
Sam Parr's newsletter The Hustle, with a flagship list of 1.5 million subscribers plus its Trends subscription service and My First Million podcast, was acquired by HubSpot in a deal announced February 4, 2021.
Axios reported the deal valued The Hustle at approximately $27 million; HubSpot declined to confirm the figure, and Parr himself said of the price, "I'm taking it to the grave!" He said he turned down other media-company suitors because "most ad first media companies are dying. And I don't want to join a sinking, clickbait ship," and instead judged a B2B SaaS acquirer the better fit.
Parr framed the move around a larger goal: "The goal is to build the largest business content network in the world," with plans to expand into new formats and topics and recruit more creators. HubSpot's rationale was that customers already discover its software through educational content, making The Hustle's audience and creator expertise a natural complement.
Key takeaways
- ›Grew The Hustle's daily business newsletter to more than 1.5 million subscribers
- ›Sold the company to HubSpot in February 2021 in a deal widely reported at about $27 million
- ›HubSpot's own SEC filing listed $20.3 million in consideration ($17.2 million cash plus other consideration), on top of which Parr said the deal's total value, including stock, topped $20 million
Original source
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