A Retail Shop Owner Turned a Side-Hustle Subscription Box Into a Reported $5 Million Business
3 min read · RealCase summary
Sarah Williams started a subscription box as an add-on to her existing brick-and-mortar retail store, wanting to give regular customers "something exclusive and more like a VIP experience." She priced the first box at $45, in line with her store's average $40-50 transaction.
"The box was a huge hit and also grew my brick-and-mortar store because hundreds of local subscribers would come in and pick up their boxes," she said. The subscription grew to thousands of monthly subscribers and, over five years, brought in more than $5 million in total earnings for Framed by Sarah.
During the pandemic she closed the physical retail location entirely, since the subscription box had become successful enough to no longer need it. She now runs two seven-figure businesses: Framed by Sarah and Launch Your Box, which trains other subscription-box entrepreneurs.
Key takeaways
- ›Started the subscription box as a side hustle alongside an existing retail store
- ›Priced the box at $45 a month and kept each box to three to five items
- ›Has stated the business earned over $5 million, with thousands of monthly subscribers
Original source
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